Also known as "user search string" is the word or set of words that are typed by the user into search bar of the search engine. The search query produces the results and then displays those for the searcher.
Using SERPs To Your Advantage
As mentioned above we focus almost exclusievly on organic SEO and one of the ways we do this is actually quite simple.
We identify which search terms are relevant to your business, perhaps some of the services you provide or products you sell and we create content specific to this service area.
Then we optimise this content to give that article the best possible opportunity of being found in search when people are looking for your product or service.
These are referred to as "Landing Pages" or pages that should appear in the search results that are not your primary page or your home page but are actually pages designed specifically to attract traffic to your website through organis SERPs.
We then monitor these pages through SERPs Tracking to see how effective our marketing campaign has been.