SEO

SEO (39)

Thursday, 01 January 2015 12:06

Create a Google Places Listing

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Given that Google executes the vast majority of searches on the web and that of those searches a significant portion are for locally based businesses it makes sense that your business should be listed as prominently as possible for the products or services you offer.

Having a well designed, optimised website is just one of the steps required and once completed correctly will significaneely help your business to be found on thhe web. Read my article on Does Google Put Web Design Beyond The Reach Of Small Businesses to find out more.

Friday, 28 November 2014 00:00

Tracking Google Plus Post Engagement

Tracking Google Plus Post Engagement Through The Implementation of Query Strings. This may sound like a mouthful but hopefully this brief Blog entry will help you get to the bottom of it.

Tracking social media engagement through Google Analytics is nothing new. It's been around for a while and we'd expect it to perform in the same way that regular everyday Analytics performs but it doesn't.

First, The Problem...

Firstly we need to clarify a few basic definitions. Referrer for example means the page that has referred a visitor to your website, in this case our Blog area. Link simply means the link used and query string means the part of the link that starts with a "?" (question mark). We need to have a clear understanding of these and their significance before we go on though.

Friday, 28 November 2014 00:00

Titans of Search

There's much debate in the Google+ community about #AuthorRank and whether the activity of an author can influence the results.

Al Remetch sparked quite the debate with the post below stating that David Amerland and Mark Traphagen may well sit on opposing sides of the same fence and that while one thinks #AuthorRank has a significant impact on search results the other disagrees.

What everyone agrees on though is that search is not that black and white.

The post below is an indication of how heated this debate can be.

Friday, 28 November 2014 00:00

Google+ Embed Posts

Google+ Embed Posts is a new feature where you can embed a post from Google+ directly into our website.

Imagine, as I do often, if only I could embed this post directly into my website. Well now you can and it's so easy you wouldn't believe it.

Read on for a quick example...

Ths post below is already on Google, on my profile and I have embedded it here with a quick and easy feature provided by Google+ to embed the posts within my website here.

Friday, 28 November 2014 00:00

Google Authorship Tutorial

Before embarking on this tutorial to implement Google Authorship on your website you might like to read our article on Google Authorship SEO - How To which discusses the principles of Google Authorship and why you should have it.

Google Authorship is by far one of the more important on site SEO techniques you can employ and we discuss that on Google+, our website and other social networks frequently. It's used here for example to attract traffic for niche search terms.

How To Implement Google Authorship

Friday, 28 November 2014 00:00

SEO and Semantic Search

SEO and Semantic Search is something quite new to many and unknown by many more so we'd like to take a moment to help try and clear the wreckage of information (and dis information) available to you and hopefully explain this in terminology you'll understand.

What is SEO and Semantic Search?

SEO we all know stands for "Search Engine Optimisation" and is the practice of optimising your website so that it will appear highly in the search engine results.

More and more this refers to content optimisation. For example, this article has a unique URL (that bit at the top of the page "http://www...", a unique title and content that all relate to the term "SEO and Semantic Search".

This means, quite simply, that rather than our main website home page being displayed, when someone searches for SEO and Semantic Search this page should come up in the SERPs (Search Engine Results Pages).

So What Is Semantic Search?

Friday, 28 November 2014 00:00

Cocitation

Cocitation as a form of SEO Ranking is simply a method of linking to a source indirectly. For example, Cocitation can be used to reference the "Wikipedia" article which the image for the article comes from as the source but without linking directly or explicitly to it.

Methods of Cocitation

Many articles available discussing the principle of cocitation that you will find on the web will reference a direct link to an article. However, as the theory is new it's unclear whether a direct link is required.

Friday, 28 November 2014 00:00

Google Authorship And Author Rank

You've probably read a lot online about Google Authorship SEO and how important it is. We're not going to go over everything else that's out there on the web here. What we'll do is very quickly and simply talk you through the why and how.

Why Have Google Authorship...?

Put simply: It means the content that you write has a little more authority then the other content available out there.

If you search for "Yorkshire Pudding SEO" or "Paying a web designer a retainer" I bet you'll find one of my own articles right at the top of Google, no...? We have articles up on page one for search terms such as "Facebook Data capture" and "Facebook lead capture" and each one has a nice little image of me right by the side of it.

I know if I see a link like that I'm more inclined to read it as I assume it's from a reputable and knowledgeable source on the subject I am searching for.

Also, the more articles written, the more reputable the source, especially if those articles are spread across numerous domains.

So, that brings us on to our next question...

Friday, 28 November 2014 00:00

HTML5 Cheat Sheet

The following are some examples of what can be done with HTML5...

We've included some of the more interesting ones for you here:

article

Typically used for Blogs and forum posts that can be distributed independantly.

Our Sample Article

This article can be lifted and placed anywhere you like independantly of the other content on the page.

Friday, 28 November 2014 00:00

Keyword Analysis Report

Search Engine Optimisation (SEO) is about so much more than simply optimising the home page for your website. Here we explore in a little more detail what a Keyword Analysis Report is and how it can benefit your business.

Before we start any website project we always recommend completing a Keyword Analysis Report, sometimes even before we register a domain or even look at the competition.

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