Friday, 28 November 2014 00:00

Keyword Analysis Report

Search Engine Optimisation (SEO) is about so much more than simply optimising the home page for your website. Here we explore in a little more detail what a Keyword Analysis Report is and how it can benefit your business.

Before we start any website project we always recommend completing a Keyword Analysis Report, sometimes even before we register a domain or even look at the competition.

Why complete a Keyword Analysis Report...

Primarily this provides you with a list of keywords and phrases associated with what you do, details of prospective traffic or visitors you are likely to receive and from there you can calculate prospective revenue.

One other thing that can be gleaned from the Keyword Analysis Report is long tail searches, any searches that are more than 3 words or about 20 characters in length.

Long Tail Searches

We won't dwell on this here as we have a separate article covering this specific issue. However, these long tail search terms can provide you with real quality traffic (providing you can provide the product or service being offered and that you also have a landing page specific to this available for search engines to index.

Making effective use of the Keyword Analysis Report...

Being armed with the information is only the first step. Once analysed in detail the Keyword Analysis Report can be used to actually drive the entire functional specification of your website and help you design a website that attracts quality traffic from day one.

Our Keyword Analysis Report can help you gain more traffic and more business.

Right now our Keyword Analysis Report is reduced and can be procured here: Keyword Analysis Report.

More in this category: « Yorkshire SEO HTML5 Cheat Sheet »

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