Sunday, 31 January 2016 09:54

Do I Need SEO ?

Let's face it... SEO (Search Engine Optimisation) can be an absolute minefield.

That said, in the right hands, your SEO can be made so much simpler and easy to understand.

SEO questions we often get asked...

  • What am I doing wrong?
  • Why doesn’t my website rank?
  • Why can’t people find me?
  • How can I get more traffic?

The chances are that you're doing nothing wrong and that your website doesn't rank simply because you're operating in a saturated market. How many others do what you do in the area you operate? How many others are vying for the same eyeballs as you on the Internet and in social?

People not being able to find you could be as simple as you not having a Google business listing and gaining more traffic is simple but what do you do with this traffic once it arrives at your website?

These, and many many more questions can be answered with a simple 10 Point Critical Website Analysis which outlines just how well your website is designed, what needs to be changed and how to go about making your website more prominent in the SERPs (Search Engine Results Pages).

Our more in-depth Meta Data Reports help you discover what's required at a technical level and armed with this information many of our clients see significant changes in their website and the traffic it receives.

How do I check myself?

Here's a nice quick and simple way to check a few critical things yourself...

Please note: You're welcome to use our website but we suggest you replace "WhatNoWebsite.co.uk" with your own domain name.

First go to your website. Go to the "naked URL". For example, if your website is "www.WhatNoWebsite.co.uk" just type "WhatNoWebsite.co.uk" into the address bar. Does it change to "www.WhatNoWebsite.co.uk"? No...? OK, let's try this then...

Now try the "www" prefix version of your website. Go to "www.WhatNoWebsite.co.uk" and see if it stays the same or redirects to the naked version "WhatNoWebsite.co.uk". If both versions stay the same then you might have a problem. You'll need to check in Google Search Console to see which version of your website is set as the preferred one.

Note: Google doesn't really care which you prefer, just that you set one as the preferred version.

H1 tags

There's a heap of other stuff I am missing out here but these are the quick and easy ways of seeing if you even need SEO. So here goes...

Go to your website, wait for it to load and then hold down the CTRL+U buttons. This opens up the source code for your website. Do a search for the following (without the quotes) "h1". How many do you find...? if it's 2 then that's great, if it's zero or anything other than 2 then it could be an indication of bigger problems.

What can I do?

The above is merely a snippet, not even the tip of the iceberg but it should help you identify what the issue might be and what else needs doing to improve your website's SEO performance.

You may well have invested thousands in the development of your website so our suggestion would be to get in touch and request a simple 10 Point Critical Website Analysis to help identify what needs improving to get you on the right tracks.

I hope the above was of help and if you'd like to discuss your project just reach out. Quotes are free and we don't bite, promise.

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Last modified on Sunday, 31 January 2016 10:33

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