Friday, 28 November 2014 00:00


Cocitation as a form of SEO Ranking is simply a method of linking to a source indirectly. For example, Cocitation can be used to reference the "Wikipedia" article which the image for the article comes from as the source but without linking directly or explicitly to it.

Methods of Cocitation

Many articles available discussing the principle of cocitation that you will find on the web will reference a direct link to an article. However, as the theory is new it's unclear whether a direct link is required.

To "Cite" an article does not explicitly mean you are linking to it. I could for example reference Google+ Authorship and simply because the two words "Google" and "Authorship" appear together it's clear this is the subject I am referring to. However, this is not citing a specific article or author.

Recognising cocitation

I'll use the example of the "Skills Exchange Network" as an example for now. I won't link to the website or even reference the URL in plain text. If cocitation exists and Google is indeed using it as a ranking factor then at some point in the near future this article should appear as a link back to the "Skills Exchange Network".

History of Cocitation

I've been designing websites for a few years now and I recall Google using a system similar to this in the early 1990s to identify spammy websites or websites that were untrustworthy.

Google have clearly moved on a long way since then and perhaps this is the next evolution in semantic search...?

In short: cocitation is simply a theory, a "Work In Progress" for us and I for one will be keeping a close eye on Google and what happens over the coming months regarding Google+ Authorship and cocitation in particular

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